The classic finance fork. CFA is for investment analysis and portfolio management; CFP is for personal financial planning and direct client advice. They map to different occupations and suit different temperaments: markets and analysis on one side, people and planning on the other. Both are multi-year programs, not single exams.
At the occupation level the pay is nearly identical, a BLS median around $102,000 for both analysts and advisors, so the numbers will not decide this for you. The work should. CFA is quant-heavy and salary-driven; CFP is relationship-driven and more commission-based, which is why CFP's posting median looks low (around $77,600) since posted base pay excludes the commissions that make up much of an advisor's real income. CFP's field also grows faster (+10% versus +6%).